Grand Rapids Business Journal -- Login

Izzy+ turns to stories to spread the word about its brands
To introduce designers to two new seating products by Harter, izzy+ used a children's-style book that also explains the relationship between the two firms.
Jake Himmelspach
Published: February 22, 2010
It might have been just another product launch: a creatively designed pamphlet that touts the benefits of a new product. But since the acquisition of six industry-specific brands in 2008, izzy+ has found a new way of marketing its new products and explaining how its brands are related: storytelling.

Complete article text is available only to SUBSCRIBERS.

Subscribing to Grand Rapids Business Journal Express also subscribes you to the print version of the journal at no additional cost.

Customer ID

E-Mail Address

Forgot your login information?

Not A Subscriber? Here are your options!

Subscription Options

New Subscriber
If you are not a current subscriber to the Grand Rapids Business Journal, use this option. By subscribing to the website, you will also receive the print version of the Grand Rapids Business Journal at no additional cost.

Existing Subscriber
If you currently receive the print version of Grand Rapids Business Journal and would like to sign up for your free online subscription to the Grand Rapids Business Journal Express, use this option.

One-time View Subscription
If you would like to purchase the right to view the full text of this article without purchasing a subscription to the Grand Rapids Business Journal, use this option.